In the ever evolving London bar scene, it seems merely calling yourself just a bar isn't enough. You seem to need a theme, apply some rules that are not to be broken or brew your own booze to stand out from the crowd. Once you're done, call yourself a speakeasy, adding an air of mystery, something that makes you feel that you're part of a special gang. Maybe a password, or a hidden door, or better still, keep yourself hidden out the back of some perfunctory diner.
