It's buzzing. As I sit in the corner of Bea's, a steady flow of customers stream in and out of the cold and rain looking for their caffeine or sugar hit. Squirreled away into the corner, needing both sugar and coffee cravings sated, I order a coffee and a cupcake and watch.
Bea's is not your ordinary cake shop. Serving A-grade coffee using Square Mile beans, I can see how locals would gravitate towards James and his coffee machine for their daily caffeine hit. For just £2 for a cappuccino, you receive an excellent coffee, lovingly prepared and infinitely better than any milky sludge that Starbucks round the corner will serve you, with some change to boot.
I hate to say it, but coffee is merely a distraction in Beas. The minute you walk through the door, you pass an elaborate display in the window and are immediately confronted with some of the most delicious cupcakes you are likely to lay your eyes on. The cupcakes themselves are available in an array of flavours, which change every day. On my visit I opted for a Baileys and chocolate cupcake, with the use of flavoured buttercream instead of icing leading Bea to label it an "anti" cupcake, not one for the traditionalists. Personally, I thought they were bloody lovely, give me cream over icing any day of the week, viva la revolution!
I even managed to meet the eponymous Bea, who is a lovely bundle of energy. Having emerged from the pastry kitchens of Nobu, she is growing her own empire one shop at a time. Hopefully look out for a new venture out East in the very near future. After my afternoon in there, I am starting to believe that man can live on cupcakes and coffee alone.
*HOLD THE PRESS* - I have just been informed that Bea now has a new savoury chef. He is 6 foot 3 and a Kiwi. And apparently he makes a good lunch, another reason to go!
Beas of Bloomsbury - 44 Theobald's Road WC1X 8NW